Context
- Market trends
- Competition analysis
- Sales data analysis
Concept Development
- Positioning or repositioning
- Defining products and services offered
- Service model definition
- Staffing requirements, profiling
- Customer journey
KPI
- Sales and mix estimate
- Average ticket
- Sales per hour
- Capex estimate
- Opex estimate
- P&L
Layout & image
Layout
- Zoning
- Layout definition
- Commercial flow optimization
- Operations engineering
- Preliminary site survey
- Site analysis and measurements
- Preliminary layout design
- Equipment requirement analysis and integration
- Final layout design
Image
- Mood board
- Key visual elements definition
- Materials definition
- Colour palette
- Furniture, fittings and lighting research
- Sound analysis
- Lighting map
- In-store and online graphic identity
Communication
- Communication strategy
- Media and signage contents (printed or digital)
- In-store communication journey
- Adv agencies coordination
- Yearly communication and events calendar
OPERATIONS
Concept Development or Revamping
Project management
Coordination of consultants and agencies
- HACCP
- Health and Safety
- Recruitment
- PR
- etc
Gantt Chart / Timeline
Offer
- Assortment creation or optimization
- Supplier scouting
- Process engineering
- Creation/adaptation of recipes
- Kitchen trials
Equipment
- Equipment scouting and selection
- Equipment test
Staff
- Job profile
- Headcount organization chart
- Staff scouting and recruitment
Opening
- Opening management
- Initial goods, packaging and collateral orders
- PR brief