conceptco-icone-strategy

STRATEGY

Context
  • Market trends
  • Competition analysis
  • Sales data analysis
Concept Development
  • Positioning or repositioning
  • Defining products and services offered
  • Service model definition
  • Staffing requirements, profiling
  • Customer journey
KPI
  • Sales and mix estimate
  • Average ticket
  • Sales per hour
  • Capex estimate
  • Opex estimate
  • P&L
conceptco-icone-layout

Layout & image

Layout
  • Zoning
  • Layout definition
  • Commercial flow optimization
  • Operations engineering
  • Preliminary site survey
  • Site analysis and measurements
  • Preliminary layout design
  • Equipment requirement analysis and integration
  • Final layout design
Image
  • Mood board
  • Key visual elements definition
  • Materials definition
  • Colour palette
  • Furniture, fittings and lighting research
  • Sound analysis
  • Lighting map
  • In-store and online graphic identity
Communication
  • Communication strategy
  • Media and signage contents (printed or digital)
  • In-store communication journey
  • Adv agencies coordination
  • Yearly communication and events calendar
conceptco-icone-operations

OPERATIONS

Concept Development or Revamping
Project management 
Coordination of consultants and agencies
  • HACCP¬†
  • Health and Safety
  • Recruitment
  • PR
  • etc
Gantt Chart / Timeline
Offer
  • Assortment creation or optimization
  • Supplier scouting
  • Process engineering
  • Creation/adaptation of recipes
  • Kitchen trials
Equipment
  • Equipment scouting and selection
  • Equipment test
Staff
  • Job profile
  • Headcount organization chart
  • Staff scouting and recruitment
Opening
  • Opening management
  • Initial goods, packaging and collateral orders
  • PR brief